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17-Jan-2018 13:29

The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery.On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies.The situation changed in the late 19th century when the advertising agency of N. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Ayer opened in 1869, and was located in Philadelphia.

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In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Palmer established the roots of the modern day advertising agency in Philadelphia.

In the 1920s, under Secretary of Commerce Herbert Hoover, the American government promoted advertising.

Hoover himself delivered an address to the Associated Advertising Clubs of the World in 1925 called 'Advertising Is a Vital Force in Our National Life." An important tool for influencing immigrant workers was the American Association of Foreign Language Newspapers (AAFLN).

However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns.

Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

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